Organika
Branding / Art Direction / Marketing / Digital / Print / Packaging / Motion / UI/UX | 2020-2021
My career at Organika started by rebranding 50+ SKU labels that are currently selling nation wide at chain retail stores. I also provided art direction on product launch and marketing campaigns, where the creative assets are then iterated to maximize performance. My day-to-day consisted of social media content creation, digital collateral (digital ads, website design, eCommerce) and print. My speciality is bringing motion into social and digital assets.
Labels had an illustration hierarchy of 4 shapes - a primary, secondary, tertiary and quaternary shape. Each product within the same product line would share the same group of shapes, but differed according to the criteria below
Hydration Made Better Campaign
"Hydration Made Better" intends to invoke a sense of on-the-go, good-for-you replenishment to launch Organika's new Electrolyte Collagen product. Much of the art direction focused on portraying those themes with fluid gradients and emphasis on healthy ingredients.
Digital Ads:
Emails:
MMS:
PR Card:
Social Media
A sample of social media posts created for Organika's main Instagram channel and their snack line - myFAVsnacks. After introducing motion and video to both accounts, following increased from 35k to 46.6k in 2 months.
Digital
One of the projects I took part in was designing and coding (HTML) Organika's main eCommerce site. Aside from that, I also crafted paid ads, newsletters, organic video and MMS.
Digital Ads:
Email:
To optimize performance, I revamped our email layout and incorporated motion into our templates. This increased our click-through rate to a consistent 9+%, compared to industry standards at 2%.
Retail (Print)
