meowbox
Branding / Art Direction / Marketing / Digital / Print / Packaging & Product Development / Web Design | 2021-Present
At meowbox, my responsibilities involve creating marketing assets in digital, social, print, while monitoring and optimizing creative performance. I'm also crafting meowbox & meowfest's (Canada's #1 Cat Festival) identity to provide direction internally & externally.
Monthly Themes
For each monthly theme, I designed a set of email flows, paid ads and social posts. My goal was to optimize performance metrics and maintain industry standard baselines.
Emails:
Ads:
Best Performing Ad Campaign:
Each marketing collateral was designed with conversion rate in mind. These templates are iterated to optimize clicks and became some of the top performing ad campaigns in meowbox's history.
Full Campaign Collateral:
Static & UGC Video Ads
Carousel Ads
meowfest
The rebrand for meowfest - Canada's #1 Cat Festival was intended to portray meowbox's playful, quirky nature while building it's brand reputation as the go-to festival for everything cats. With our new rebrand and subsequent marketing collateral, meowfest was able to gain over 4000+ tickets sold in Vancouver alone, maxing out the venue.
Old Branding:
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Inconsistent branding style, making it difficult for users to identify creative from the same event
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External stakeholders using the brand incorrectly
New Branding:
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Established icon, colour and type hierarchy
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Corrected user pain points by ensuring consistent branding style (e.g. providing inventory of assets for external stakeholders)
Product & Packaging
Much of meowbox's brand is centered around their good-for-cats, safe and witty toys. By creating toy concepts and collaborating with suppliers for manufacture, we were able to align product and packaging with our branding.
Purrify Green Juice Health Kick-er (Spaw Day Box):
Sugar Sprinkles Kicker (Ice Cream Empurrium Box):