Circuit Stream
Art Direction / Marketing / Social Strategy / Digital / 3D / Video / UI/UX | 2021-2022
As their primary Marketing Designer, I was tasked to direct creative marketing campaigns, paid ad designs and take ownership of social media & video content strategy. My day-to-day includes analyzing performance metrics on different marketing collateral, creating digital assets for A/B testing and providing art direction in new launch campaigns.
Bootcamp Launch
The Unity Developer Bootcamp was a new direct-to-consumer (D2C) course by Circuit Stream. To represent the development of the Metaverse and AR/VR technology, the creative concept focused on 3D art and video content.
Carousel Ads:
Lead users to syllabus download landing page with an 8.9% conversion rate
Other ad variations:
Workshops
The following is a sample of creative concepts for each weekly workshop. As the majority of our traffic came from paid ads, these variations were put through A/B testing to encourage high net new marketing leads.
The highest performing workshop contributed to $26k+ in revenue.
Win
Variation A
Variation B
Win
Social Media
A sample of social media posts I created for @circuitstream and University Partner affiliates on Instagram, Facebook, LinkedIn and Twitter. Contributing to 20% new qualified leads and 82% increase in impressions across all social channels.
Testimonial Thursdays:
Feature Friday:
Blog:
University Affiliated:
